Shanghai, China – From August 26 to 30, 2024, XGATE together with its subsidiary in China MyMyPanda, proudly collaborated with the Singapore Retailers Association (SRA) to organize the “Go Global with SRA – China Landing Trip,” a market study initiative designed to empower retailers from Singapore to explore expansion opportunities in the burgeoning Chinese market.
Distinguished retailers, representing diverse industries including beauty, department stores, optics, e-vehicles, linen & beddings; and fashion apparel participated in this exclusive five-day trip. The primary objective of the trip was to provide participants with a robust understanding of the complexities of doing business in China while facilitating key connections with influential platforms, logistic partner and service providers.
The meticulously planned itinerary featured visits to innovative retail malls, a state-of-the-art e-commerce fulfilment centre, and leading social media service providers. These experiences allowed the retailers to gain invaluable insights into consumer trends, effective marketing strategies, and efficient supply chain management.
Feedback from participants has been overwhelmingly positive, reflecting the program’s success in achieving its goals. Participants reported a greater understanding of the dynamics of the Chinese market and expressed enthusiasm about the potential for future business endeavours in the region.
MyMyPanda remains committed to supporting Singaporean retailers in their global expansion efforts. “As a leading service provider in cross-border e-commerce, we are dedicated to facilitating seamless access to the Chinese market through innovative solutions and strategic partnerships,” said Coy Qiu, MyMyPanda CEO.
This China landing trip highlights the essential role of international exposure in helping retailers expand into the Chinese market. As one of the world’s largest consumer markets, China offers immense opportunities for Singaporean retailers. The firsthand insights and connections gained during the trip equip participants with the knowledge and confidence to navigate this dynamic landscape. Initiatives like the “Go Global with SRA – China Landing Trip” are crucial for empowering retailers to successfully enter and thrive in the Chinese marketplace. XGATE and SRA look forward to supporting more retailers on their journey toward global expansion.
To understand GenZ shopping behaviour, we visited three retail malls that uniquely transforming retail sales channels – EKA (天物) renovated from Shanghai Navigation Instrument Factory built in 1869, Shanghai Bailian ZX Fun Center (创趣场) and the architectural style of Shangsheng Xinsuo（上生新所）
We visited MyMyPanda CBEC logistic partner, BolTone Shanghai Qingpu warehouse, with a size over 30,000sqm. Retailers learned about the in-warehouse services to support ecommerce logistics such as repackaging, labelling, code printing etc. We also learned about the end-to-end process of package pick up, last mile shipping with multiple carriers and handling the complex process of returns for e-commerce orders
At Ctrip, we learn about private traffic channels in China. Then we visited Red headquarters and BaiTube to understand the dynamic nature of social media content marketing and the importance of livestream commerce strategies for creating huge sales orders.
About Singapore Retailers Association (SRA)
The Singapore Retailers Association (SRA) is a leading trade association representing the interests of retailers in Singapore. SRA is dedicated to enhancing the retail industry through advocacy, education, and initiatives that support members in their business growth and expansion efforts.
