Guoco Tower Sweet Treats
Project Objective
Guoco Tower is an office building with food & beverage, restaurants, coffee house, and other retail tenants. The building management launched a digital campaign as a trial to collect profile data of office workers to replace the traditional paper sign up form and printing of vouchers.
Our Solutions
- We launched a digital campaign with a simple “sweet treats” as reward for workers who signed up
- We designed a web form to capture profile data and trigger a mobile coupon upon (sweet treats) submission. Member simply use the coupon to redeem at merchant outlets.
- We have successfully replaced the old method of data collection. The new digital web form achieved better efficiency & accuracy from launch, capture, redeem, and tracking of the entire campaign.
Results
- Over 800 office workers in Guoco Tower signed for the campaign
- The campaign has achieved over 65% redemption rate at merchant outlets
- Successfully replaced the old method of manual data collection – the new digital web form achieved better efficiency & accuracy from launch, capture, redeem, and tracking of the entire campaign.
800
Signed Up for Campaign
+65%
Redemption
100%
Digital Efficiency
Client:
