Business Intelligence Analytics
Transform Your Data Into Actionable Insights
WHY USE XGATE BI SUITE?
Our BI Suite involves varied tools, processes and procedures in data collection, mining, analysis and reporting to provide marketers with insights for better decision making. Insights that will improve existing CRM marketing campaigns or predict future trends to improve your overall business performance.
Single Customer View
The first step in data analytics is to connect different silos of data into a Single Customer View. We use our DMP to connect different touchpoints and traits of members; then build customer insghts to interact with them in the most personalized and effective way.
Master Data Management
The backbone of the DMP is our Master Data Management (MDM) tools to unify all data— customer profile, transactions, campaigns and beyond —into a single, actionable set of data with a common point of reference. Its all part of turning your master data into business values.
Dashboards & Reports
We combine multiple data to bring you richer insights for your business. The purpose of our BI dashboard and reports is to help marketers make better-informed decisions efficiently by gathering, consolidating, and analysing your data – and present it in a meaningful way.
COMBINE MULTIPLE DATA TO BRING YOU RICHER INSIGHTS
Performance Dashboard
Lifecycle Report
CRM Metrics (Trailing Last 12 months)
Conversion
Rate
Leads
500,000
Converted
25,000
Re-Purchase
Rate
First Time Buyers 300,000
Re-Purchases 70,000
Retention
Rate
Active
130,000
Converted
45,000
Re-activation
Rate
Churning Members
310,000
Re-Activated
30,000
Win Back
Rate
Inactive Members 350,000
Won Back
12,000
RFM and K-Means
Cluster Segments Using RFM & K-Means
