Research has shown that the biggest challenge for marketers is the deliverability rate for email marketing campaigns. While it is important to maintain your reputation as a sender in order to get your email delivered, there are other good practices in email marketing that you can adopt to increase email response rate and improve your digital marketing performances.
1. Improve Email Deliverability
Perform email client testing to avoid spam filters
Always ask for permission to be included in mailing lists
Build a permission based list using web forms
Remove hard bounces and request inactive customers to unsubscribe from mailing list
At XGATE, our technical team monitors IP reputation, routes good traffic around blocked IPs, and manages bounce logs from spam filters and email servers.
2. Use Responsive Email Design
Improve email marketing performance as responsive design can adapt to different devices, download faster and offers better user experience
61 percent of people have a better opinion of brands when they offer a good mobile experience (Smart Insights, 2014)
Use our email designer tool to create your email layout with built-in photo & text editor or simply contact our design team to do it for instantly
3. Design Email Campaign With Automation
Email can be triggered based on rules, alarms or events. For instance, you can design a promotional email campaign to automatically resend a reminder email 10 days before the actual offer expires. Trigger an SMS confirmation or mobile coupon when a customer subscribed to an email offer
One of the most important reasons for email marketing campaign to have automation is the responsiveness to customer needs. They are timely and highly targeted
Through campaign design and automation, auto-triggered email can reach as high as 47% open rate (XGATE Insights, July 2018)
4. Track Email Performance
Know who and how many people open your email on desktop or mobile
Track which offer did they click or download onto their devices
Monitor using unique code to see whether they make a redemption
Track the conversion rate at different stages of your Leads to Sales cycle
5. Target Customers Using Data Insights
Use of customer data such as language, age, gender, birth date, and location to personalize marketing messages
Use of transactional data to create new offers for up-sell and cross-sell opportunities
Message personalization can increase open rate by almost 14% (XGATE Insights, July 2018)
At XGATE, we provide CRM data and transactional analysis using our statistical software to produce reports with insights for your marketing decisions and improve business results