Why use XGATE BI Suite?
Our BI Suite involves varied tools, processes and procedures in data collection, mining, analysis and reporting to provide marketers with insights for better decision making. Insights that will improve existing CRM marketing campaigns or predict future trends to improve your overall business performance.
The first step in data analytics is to connect different silos of data into a Single Customer View. We use our DMP to connect different touchpoints and traits of members; then build customer insghts to interact with them in the most personalized and effective way.
The backbone of the DMP is our Master Data Management (MDM) tools to unify all data— customer profile, transactions, campaigns and beyond —into a single, actionable set of data with a common point of reference. Its all part of turning your master data into business values.
We combine multiple data to bring you richer insights for your business. The purpose of our BI dashboard and reports is to help marketers make better-informed decisions efficiently by gathering, consolidating, and analysing your data – and present it in a meaningful way.
Combine multiple data to bring you richer insights
Conversion Rate
Leads
500,000
Converted
25,000
Re-Purchase Rate
First Time Buyers
300,000
Re-Purchases
70,000
Retention Rate
Active
130,000
Converted
45,000
Re-activation Rate
Churning Members
310,000
Re-Activated
30,000
Win Back Rate
Inactive Members
350,000
Won Back
12,000
Cluster Segments Using RFM & K-Means