Ecommerce Marketing
Adding An Online Shop To Existing Retail Strategy Can Be Simple With The Right Platform
WHY CHOOSE XGATE ECOMMERCE SOLUTION?
Retail brands are fast adopting ecommerce strategy and they strive hard to provide customers with the best omnichannel experience. As marketers struggle with new touchpoints (mobile, social, web etc.) to reach customers, the adoption of a "headless commerce" solution becomes key to successfully transforming retail marketing.
HEADLESS & API-DRIVEN COMMERCE ARCHITECTURE
Traditional commerce platforms have predefined front-end that is tightly coupled with the back-end systems, hence, it is confined to using the inherent commerce systems to deliver storefront content in the form of websites and maybe native mobile apps. A headless commerce architecture delivers a platform using APIs to connect the backend and frontend systems (CMS, CRM, Loyalty, OMS, WMS, ERP, POS etc.). Since the platform is not tightly coupled to systems, retail brands can have the best of breed solution for the ecommerce architecture.
A headless ecommerce system works by passing requests between the de-coupled presentation layer (Frontend) and application programming interface (API) layer connected vertically and horizontally (Backend). This means when a user clicks a “Buy Now” button on his smartphone, the presentation layer of the headless ecommerce system sends an API call to the application layer to process the order. The application layer sends another API call to the application layer to show the customer his status – order confirmation, loyalty tier discount, points earned for the sales order etc.
Here’s an overview diagram of how XGATE’s API-first headless commerce architecture is designed to support content distribution, loyalty marketing and commerce operations.
FIVE BENEFITS OF HEADLESS COMMERCE
Customisation: Without the constraint of monolithic software, you can design storefronts that offer the best customer experience for your diverse target segments. Additionally, new storefronts connecting to the de-coupled CMS can be personalised for different devices and platforms.
Flexibility & Adaptability: When you design your headless commerce architecture, you can pick and integrate the best of breed solutions (CRM, Loyalty, OMS, WMS, ERP etc.) to enhance business operation without jeopardizing the whole commerce ecosystem.
Scalability: With frontend and backend systems connected using APIs, each system can be individually scaled to support increasing demand. This means even when frontend experiences heavy traffic, the backend systems will not be impacted as they are technically de-coupled.
Faster Time To Market: With headless commerce, online store integrated with loyalty can be implemented as fast as two weeks. Importantly, product information and customer details can be updated instantly in storefront using APIs and applications.
Richer User Experience: Headless commerce allows marketers to have more control over the elements influencing ecommerce user experience. Hence, they can experiment with new design and personalised customer journey to create unique buying experience.
THE FUTURE OF OMNICHANNEL RETAIL WITH HEADLESS ECOMMERCE
Consumers have largely adapted to the new normal since the pandemic for everything remote – home office, online classes, grocery buying, food delivery, shopping etc. Everyone wants to be able to access and accomplish tasks in a couple of clicks. This pressure for retailers to be digitally everywhere (omnichannel experience) has driven brands to integrate brick and mortar business with online store. By adopting headless commerce architecture, brands can truly offer an omnichannel retail experience and the benefits of doing so outweigh that of traditional commerce system.
XGATE: Your Trusted Ecommerce Marketing Agency
Here is where we step in as your dedicated ecommerce marketing agency. We specialize in driving growth, maximizing sales, and propelling your online store to new heights of success.
Why Choose us as Your Ecommerce Marketing Agency?
Specialized Expertise: Our ecommerce marketing isn't just a service – it's our passion and expertise. Our team comprises seasoned professionals with a wealth of experience in the ecommerce industry. From fashion and beauty to electronics and health products, we understand the unique challenges and opportunities that ecommerce businesses face, allowing us to develop tailored strategies that deliver results.
Comprehensive Solutions: From managing ecommerce stores, search engine optimization (SEO), social media management to email marketing, integrating CRM & loyalty for Online-2-Offline retail, and beyond, we offers a comprehensive suite of ecommerce marketing services to meet all your needs. Importantly, when it comes to China cross-border ecommerce, we provide a one-stop business solution comprising warehouse management, logistics, customs & tax, social media marketing, livestream commerce and sales channels management (ie Tmall, JD, Red, Douyin, WeChat, Pingduoduo and more).
Strategic Planning: Ecommerce success requires more than just throwing money at ads – it requires a strategic approach. We take the time to understand your business, target audience, and competitive landscape, allowing us to develop data-driven strategies that drive sustainable growth and success.
Creative Excellence: Stand out from the competition with creative and captivating marketing campaigns crafted by our team of talented designers, copywriters, and content creators.
In conclusion, when it comes to ecommerce marketing agency, we are your trusted partner for success. With our specialized expertise, comprehensive solutions, strategic planning, multi-channel approach, creative excellence, data-driven optimization, and transparent reporting, we're committed to helping your ecommerce business thrive and succeed in today's competitive landscape.
