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Social

Facebook campaign for new product launch

Select and submit reservation date and time

1. Launch a Facebook app to engage fans and generate product awareness

Staff press the redemption button

2. Fans share their Bobbi Brown foundation experience on the Facebook app

Confirmation message for successful reservation

3. Facebook fans can sign up to redeem a free product sample at retail store

Confirmation message for successful reservation

4. Facebook fans can get more information about the new foundation