Multichannel Marketing
Effective Use Of Different Channels To Reach The Same Person
WHY ADOPT MULTICHANNEL MARKETING?
Our multichannel service allows you to create one-to-one personalised messages to target different customers using the right channel, at the right time. Leveraging channels such as Email, SMS, WeChat, WhatsApp, Social Media and In-App messaging, businesses can effectively reach targeted segments, create personalised experiences, and enriched customer interactions. Multichannel marketing ultimately fosters brand loyalty and drives revenue growth.
SMS Marketing
We’ve built our own SMS Gateway that connects directly to mobile operators’ SMSC. This allows you to enjoy carrier grade service quality that is not possible through 3rd party aggregators. Additionally, each personalised SMS can include a unique URL link to increase mobile response rate and accurate tracking of campaign performance.
Email Marketing
People don’t hate email, they only hate receiving emails they don’t want. Give your emails the best chance of landing in the inbox. Our email experts will build and manage a deliverability strategy tailored to your sending needs. Through XGATE email marketing service, you will have:
- A marketing expert to oversee your account
- Technical Email API support from our engineers
- IP & domain reputation management
- Proactive monitoring of your email performance
- Expert guidance on your delivery challenges and consultations
FIVE PRACTICAL WAYS TO IMPROVE YOUR EMAIL MARKETING PERFORMANCE
- Improve Email Deliverability
- Use Responsive Email Design
- Design Email Campaign With Automation
- Track Email Performance
- Target Customers Using Data Insights
WeChat Marketing
Whether you need to develop content posts, mini-program or ads, our seasoned WeChat marketing team in China will work closely to help you manage your WeChat account to grow fans, capture leads and convert leads to sales. Some key aspects of our WeChat marketing services include:
- WeChat Accounts Management: We can setup & verified your official WeChat accounts to share content, engage with followers, and facilitate transactions.
- WeChat CRM Automation: We will design marketing automation programs (eg. birthday, welcome member, referral campaigns etc.) to send WeChat messages at target segment using our automation engine.
- WeChat Moments Ads: We can design sponsored posts or ads that appear in users’ WeChat Moments feed, similar to Facebook’s news feed ads.
- WeChat Mini-Programs: We develop small, lightweight apps (i.e. online shop, member portal, clienteling portal) that integrate directly into the WeChat ecosystem, allowing for more interactive and transactional experiences.
- WeChat Groups: Through CRM marketing strategy, we can build WeChat groups (private traffic strategy) to foster communities and direct conversations around product offerings for repeat or referral sales.
- WeChat Pay: We can integrate mobile payment systems (including Alipay) that will enable your online store to collect payment, pay customs tax and remit the money to your local bank currency. We’ll even handle the shipping and more with our MyMyPanda China CBEC platform.
- KOL (Key Opinion Leader) Collaborations: We manage partnership with influencers (KOL or KOC) in WeChat, Red and Douyin to promote products or services for brands. This includes livestream commerce that is an essential strategy for creating awareness and growing sales in China social media.
WhatsApp Marketing
With a massive global user base and rich feature set, WhatsApp presents a unique opportunity for brands to build personal connections, drive conversions, and deliver exceptional customer experiences. XGATE’s WhatsApp marketing solutions enable businesses to effortlessly create and distribute content, manage customer conversations, and analyze performance to grow your business.
Here are a few key steps to help you get started with WhatsApp marketing:
- Establish a WhatsApp Business Account: We’ll help you set up WhatsApp Business account to separate your marketing communications from personal conversations.
- Whitelist Template Messages: Whether you’re using WhatsApp Business for customer service or marketing promotional messages, we’ll help you whitelist those template messages by submitting them to Meta for approval and setting them up in the platform for your business use.
- Develop a Content Strategy: Leveraging our extensive experience in digital marketing campaigns, we will work with you to craft the types of content, offers, and updates you will share with your WhatsApp audience to engage them effectively.
- Build Your Contact List: Encourage customers to opt-in to your WhatsApp marketing by promoting your WhatsApp number across your other digital channels and in-person touchpoints.
- Clienteling with WhatsApp: Luxury retail clienteling has been a key strategy for sales associates to provide personalised customer experience. Not only does it enhances in-store brand experience, but also effectively generates sales growth and brand loyalty.
- Leverage WhatsApp Features: Our technical experts will utilize WhatsApp’s API features like broadcasting, quick replies, and automated messages to streamline your marketing workflows.
- Analyze and Report: We’ll track key metrics for your WhatsApp campaigns and provide insights report to continuously improve the performance and achieve your business objectives
XGATE WhatsApp Broadcast Module: Set Up WhatsApp Messages
WhatsApp CRM Marketing – Birthday & Anniversary Mobile Coupon Offer
WhatsApp Marketing Automation - Leads Capture Campaign
WhatsApp & Social Media Campaign – Leads Capture with Appointment Booking
WhatsApp Communications in Retail Clienteling
WhatsApp CS Team Inbox – Chatbot To Live CS Agent Support
Web Services
From landing page design to click tracking and list building, our web services aim to help you create your own leads and members database using global best practices. Let our marketing veterans help you craft a digital solution that is effective for creating new business opportunities.
Web Design & Development
XGATE’s web design and development services feature expertly crafted UI/UX to deliver uniquely tailored, mobile-responsive, visually striking digital experiences that help businesses establish a strong online presence and engage their audiences.
Online Booking Form Services
Our CRM platform supports setting up of restaurant, appointment and service reservation forms. The forms are simple and easy to fill out and allow your customers to make online reservations at your eatery, pub, bar or beauty salons. Using our marketing automation, we can trigger an email confirmation follow by an appointment reminder via SMS to enhance the overall customer experience.
Digital Coupon Services
XGATE provides a comprehensive digital coupon solution to help retail brands create, distribute, redeem, and manage coupon campaigns. Setting up the coupon campaign is simple, and the results can be tracked accurately to provide valuable marketing insights.
Social Media Leads Capture
Driving traffic from online website & social media to retail stores can be simple and easy with our sampling coupon campaign. We’ll design a web form to capture the customer profile and trigger a mobile coupon (eg. discount, free gift gift with purchase etc.) for redemption at the stores. Coupon redemption and retail sales will be tracked to calculate campaign ROI.
Deliver targeted push notifications based on real-time user behaviors or time based trigger to engage, convert and retain your customers all from our one-stop Campaign Designer.
Location Based Services
Location Based Services (LBS) allows you to send SMS or MMS within a targeted location. It’s ideal for reaching out to inbound tourists or local customers by directing traffic to nearby retail stores. Add a redemption link or coupon to the message and you can even track the response rate of your campaign.
