Friso MamaClub Loyalty Program
Project Objective
Future, as it seeks to lead the industry in technological innovation and sustainable building practices to deliver long-lasting value for its clients.
Our Solutions
- We launched a loyalty program to recruit MamaClub members via website, social media and baby roadshows. As members, mothers received guide & support through the pre-/post-natal stages of their pregnancy.
- We use marketing automation to design journeys and sent out samples, trials and promotional offers to drive sales and upsell at different stages of a baby’s growth.
- The loyalty program helped built product confidence with TrackEasy (check product source), testimonial and social networking opportunities. And we grew member base through incentivized referral program.
Results
- Average open rate for eDM was >40%; and >98% SMS delivery rate.
- 38,000 members targeted with >50% redemption rate for offers.
- Referral program generated additional 30% members growth
+40%
Average Open Rate for eDM
+98%
SMS Delivery Rate
+30%
Members Growth
Client:
