Jebsen CRM & Loyalty Project
Project Objective
Jebsen is a leading distributor for a wide range of lifestyle brands – Dyson, Stadler Form, Beurer, Yaman etc. The company wants to transform its CRM marketing to build customer loyalty; and empower sales associates with clienteling tool to provide personalised in-store experience.
Our Solutions
- We connected data from retail POS, CRM and loyalty systems to create a single customer view whereby marketing can then filter smart segments and target them successfully to achieve business results
- The integrated data along with business insights are pushed to an in-store portal. Retail staffs used the portal to obtain better customer visibility and service experience.
- Lastly, we design different lifecycle programs (eg. welcome, birthday, points expiry, service reminder etc) to engage customers and grow their lifetime value.
Results
- Over 40% response rate for promotion campaigns & lifecycle programs.
- Up to 49% increase in membership sign up.
- Overall sales increased compared to previous year without loyalty program
+40%
Response Rate
+49%
Membership Sign Up
+8%
Lift in Sales vs Target
Client:
