Prive CRM & Loyalty Marketing
Project Objective
The Privé Group offers a list of multi-concept dining experiences in Singapore. The brand launched a CRM & loyalty membership program to build customer loyalty and generate repeat dining across their restaurants.
Our Solutions
- We designed a comprehensive loyalty scheme and integrated data across systems to sync loyalty points with restaurant POS
- We developed an in-store portal using iPad to manage member sign up, issue/redeem points, view dining history etc.
- Working closely with the brand, we designed & launched several CRM automation programs based on CUSTOMER LIFECYCLE – Welcome, Birthday, Points Balance & Expiry Reminder, VIP promotions etc.
- All the data were consolidated to generate BI & analysis report. Marketers used the reports to enhance CRM program and track against KPIs / business results.
Results
- Over 40% increase in new membership recruitment campaign
- Member database grew by 68% compared to previous year
- Sales grew 4% year-on-year despite tough economic times.
+40%
New Members
+68%
Increased in Database
+4%
YoY Sales Growth
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