YEEZY Boost Loyalty Campaign
Project Objective
Yeezy Boost was in high demand and Adidas wanted to create a brand experience that was engaging, innovative and rewarding for the youth market. Meanwhile, the high online traffic for pre-orders required systems that can coped with every new Yeezy Boost release and maintain smooth online experience.
Our Solutions
- We launched a series of limited edition Yeezy sports shoes and make them exclusive to adiCLUB members.
- We scale up online system capacity to register members and handle high traffic of concurrent users logged in to pre-order the shoes.
- Using marketing automation integrated with the loyalty platform, we design workflow to pre-qualify members, assign pick-up stores for purchase and auto release balance stocks for registered members on waiting list.
Results
- Over 340,000 responded to pre-order campaign.
- Over 90% stocks were sold within First day.
- Campaign generated 50% growth in new membership
340k
Responded
90%
Sold on First Day
+50%
Growth in Members
Client:
